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Lego appoints British boss in brand expansion
Lego, the Danish toy company, plans to do more to build its brand globally and is appointing a new, British boss. Chief operations officer Bali Padda will take over in 2017 as the first non-Dane to run the business as it restructures its management ...
What marketers can learn from Facebook Live's top brand videos
Brands had barely adjusted to the idea that they increasingly need to be publishers today. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Since Facebook Live opened up to the platform's 1.6 billion users in ...
Brand Amma: the mother of welfare schemes
Tamil Nadu Chief Minister Jayalalithaa has to her credit a whopping 18 populist schemes. Every 'Amma' product or service is either free or heavily subsidised. They might have cost the State exchequer but have benefitted crores of people, especially ...
From salt to pharmacies, will Brand Amma survive after Jayalalithaa?
Rise of Brand Amma: Chronicles of a Thespian and a Vibrant Leader
Jaya and the 'Amma' brand of schemes
In the battle of freebies that intensified in 2006, Karunanidhi's masterstroke of free colour TV scheme among others launched DMK into the ruling saddle but in 2011 and 2016, Jayalalithaa emerged triumphant wooing voters with her own brand of welfare ...
What is brand 'Amma Politics'
Automotive News (subscription) (blog)
VW's Moia brand will challenge Uber
Automotive News (subscription) (blog)
LONDON -- Volkswagen Group will challenge ride-hailing company Uber with a new mobility services brand called Moia that eventually will have its own electric passenger vehicle. Establishing Moia, the group's 13th brand, is part of VW Group's aggressive ...
Volkswagen's new brand Moia will take on sharing economy in 2017
VW enters on-demand ride services with new MOIA brand
VW's Moia Brand Goes After Uber, Apple With Electric Shuttles
Brand takes stand as Kellogg's ends adverts on Breitbart
It's not difficult to see how Kellogg's (or indeed any consumer brand) would baulk at seeing its products in such an environment. In a statement to Bloomberg last Thursday, Kellogg's spokeswoman Kris Charles said: “To be clear, our decision had nothing ...
Is content marketing leaving the brand behind?
I watched it with hope in my heart, convinced that this brand had found the real truth to world peace. Perhaps you might have seen it, too. nerissa-atkinson-cd-the-revery. In it, people are asked to share their sometimes negative thoughts on other ...
McDonald's caffeine surge: Burger chain to refresh its $4 billion coffee brand
The Golden Arches' cafe brand isn't the only aspect of the company getting an upgrade. The burger chain revealed last month that its restaurants will be getting revamped as part of an effort to become a "modern and progressive burger company." McDonald ...
McDonald's revamps $4 billion McCafe brand
McDonald's Revamps Its $4 Billion McCafe Brand
Environmental responsibility more important to millennials than a snazzy brand image, survey finds - Business Green
Environmental responsibility more important to millennials than a snazzy brand image, survey finds
Consumer-facing marketing factors meanwhile - such as having a strong social media presence, mobile apps or a snazzy website - were found not to have a major impact on millennials' brand loyalty. The survey conducted last month polled 588 young ...
Gumtree marketer on challenging brand perceptions for Christmas ...
Gumtree is branching out and challenging perceptions of the brand with a campaign that aims to tie the retail site to Christmas.
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