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The Antidote to Brand Anarchy: The Customer Journey
From an agency perspective, while collaboration is sometimes challenging, we are all learning to put our clients and their brand before our own needs. And we finally understand, after years of trial and error, that different brains and different ...
Podcast platform Whooshkaa hires Ensemble's Corey Layton to create brand content
Layton spent just over two years with IPG Mediabrands-owned Ensemble, and is the latest senior executive to leave the company as new CEO Melissa Fein looks to stamp her vision on the brand. Prior to Ensemble, Layton had a long career in radio, ...
Swan Hill moves with the times with new brand identity, export expansion
Conscious that words like 'abattoir' are less appropriate as an identity in today's consumer-focussed food world, the business has launched a new name and brand image – now called Woodward Foods Australia. The move aligns nicely with the Swan Hill ...
Damned: Jo Brand's new comedy could have packed a bigger punch, review
Joining Brand in the ensemble cast were a veritable green room full of TV comedy faces: Alan Davies as Rose's rueful case worker colleague Al; Morwenna Banks (Brand's co-writer here) as moping Ingrid; Kevin Eldon as busybody Martin, who'd been signed ...
Jo Brand strikes comedy gold as she skewers council jobsworths
Damned review – Jo Brand brings black humour to children's social services
Can Damned co-stars Jo Brand and Alan Davies be fair to social workers – and funny?
From chickens and pickles to iSnack 2.0: Why some brand names are more memorable than others - SmartCompany.com.au
From chickens and pickles to iSnack 2.0: Why some brand names are more memorable than others
In 1981, advertising researcher Ira Schloss published a journal article headlined “Chickens and pickles”. The research found the letter “K” was overrepresented as the initial letter in top brand names. Thirty-five years on we see it in Kellogg's ...
Karin Adcock: Don't rush it, brands have to evolve
The Australian Financial Review
In 2004, Karin Adcock secured the agency for popular Danish jewellery brand Pandora, introducing it to the Australian market via her garage in Sydney's Avalon. In 2009, 60 per cent of the business was sold back to Pandora Holding in Denmark and a year ...
AccorHotels launches new youth hostel brand Joe&Joe aimed at 'stylish' young adult travellers - Traveller
AccorHotels launches new youth hostel brand Joe&Joe aimed at 'stylish' young adult travellers
AccorHotels is launching a youth hostel brand called Joe&Joe to tap the spending power of young adults, part of its response to the challenges posed by Airbnb and an entry into a high-growth sector. Europe's largest hotel group said on Tuesday it would ...
AccorHotels Delves Into Co-Living With Its Newest Hotel Brand
AccorHotels launches new brand: JO&JOE.
Accor Hotels adds Jo&Joe brand
How A Porn Company And A Fashion Brand Shocked New York Fashion Week
When you think New York Fashion Week, you don't usually think porn. But that's exactly what the crowd got when Hood By Air sent their “radically aggressive streetwear” down the runway earlier this month for their Spring 2017 ready-to-wear collection.
20th Century Fox Taps Beth Goss as Chief Brand Officer (EXCLUSIVE)
In the newly created position, Goss will manage and try to craft opportunities for fan engagement around the Fox film brands, including current releases, library titles, and projects in development. Fox's stable of franchises includes “X-Men,” “Avatar ...
Twentieth Century Fox Appoints Beth Goss as Chief Brand Officer
US Briefs: Beth Goss named chief brand officer at Fox
Twentieth Century Fox Film Has Hired Beth Goss as Chief Brand Officer
Trump's New Lifestyle Hotel Brand Shares a Name With a Budget Car for Millennials
Not to be confused with the Millennial-focused Scion brand of cars from Toyota that will no longer exist as of 2017, Trump Hotels' new lifestyle brand is just that: Scion. The announcement was made at an evening reception held at the Arizona Biltmore ...
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